This is what happens when you write about the virtues of streamlined web content while hungry.
When the religion of the Web is that you can find anything you want, from anywhere, at any time, Murdoch's plan is straight-up blasphemous.
You don’t need a cuddly orphaned baby bear to create content people care about. But you do need one of those strategy thingamajigs.
Whether you’re in a decision-making position or not, it can be difficult to figure out how to use your powers for good to defeat bad content. Fear not! If you’ve been quietly suffering the knowledge—nay, the CERTAINTY—that your content stinks, here are a few ways to take steps in the right direction.
They say it's best to call a spade a spade. So why not call your members by name?
Unsuccessful web experiences typically happen because there are somehow barriers between the users and their goals. And some of these barriers are similar to what makes a bad movie bad.
“Tell me about a typical project.” In a consulting environment, most people understand that this is a tricky request—especially if it’s our first conversation.
Although academia and consulting can sometimes seem like different planets, content strategists and librarians have a lot in common—after all, we all love content.
Without governance, your content strategy has no teeth. And a content strategy without teeth may as well not exist.
Brace yourselves, content folks. We're going to talk economics. I promise there will be no math involved.
Promising social media widgets will make your corporate website relevant isn't just irresponsible. It's wrong.
Employee intranets have traditionally been owned and managed by technology, communications, or human resources. Today, there’s a trend toward employee intranets being owned by teams responsible for internal knowledge sharing or knowledge management.
Small organization? Small budget? Don't get down in the mouth. A content strategy is still within reach. We'll show you how.
For a really great website, give your web writers a roadmap.