Although academia and consulting can sometimes seem like different planets, content strategists and librarians have a lot in common—after all, we all love content.
Whether you’re in a decision-making position or not, it can be difficult to figure out how to use your powers for good to defeat bad content. Fear not! If you’ve been quietly suffering the knowledge—nay, the CERTAINTY—that your content stinks, here are a few ways to take steps in the right direction.
Employee intranets have traditionally been owned and managed by technology, communications, or human resources. Today, there’s a trend toward employee intranets being owned by teams responsible for internal knowledge sharing or knowledge management.
Small organization? Small budget? Don't get down in the mouth. A content strategy is still within reach. We'll show you how.
Learn why alignment and collaboration are secret weapons in the fight for successful content strategies.
Gracious stick figure illustrates common content strategy scenarios and results.
Without governance, your content strategy has no teeth. And a content strategy without teeth may as well not exist.
Your writing is magic. Their feedback is tragic.
Promising social media widgets will make your corporate website relevant isn't just irresponsible. It's wrong.
They say it's best to call a spade a spade. So why not call your members by name?
You don’t need a cuddly orphaned baby bear to create content people care about. But you do need one of those strategy thingamajigs.
When it comes to content creation, bet on people, not algorithms.
Will this information add to the experience? What if you just got rid of it?
When the religion of the Web is that you can find anything you want, from anywhere, at any time, Murdoch's plan is straight-up blasphemous.
Finding common ground: the content.
Brace yourselves, content folks. We're going to talk economics. I promise there will be no math involved.
For a really great website, give your web writers a roadmap.