Web Content

An intro to metadata and taxonomies

Christine Benson

Confused about metadata? Taxonomies? Think they’re one and the same? Get an initial understanding of what these terms mean, and how they relate to each other.

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The Value of Content, Part 2: Nobody’s Perfect

Melissa Rach

Get 7 tips for making your content measurement plan perfectly … imperfect.

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Is Your Metadata Miles Away from Complete?

Clinton Forry

Duplicate content and inaccurate or incomplete metadata creates a poor user experience. And sends me into a JAZZ RAGE.

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Keep Your Content from Falling into Disrepair

Emily Folstad

Just like home ownership, great content requires owners who care. But how do you get content owners invested in making great content?

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Governance Grows Up

Erin Kissane

Content governance is always a beast—especially when it comes to ongoing contributions from subject-matter experts. But it may finally be creeping into the heart of organizations.

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Shrink to Fit

Lee Thomas

Your web content looks really good in those jeans.

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I Content Strategize, Therefore I Am

Melissa Rach

What’s the meaning of content? We’ll tell you what we think with the help of some drunken philosophers.

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Can Your Content Strategy Handle the Truth About Governance?

Meghan Casey

Without governance, your content strategy has no teeth. And a content strategy without teeth may as well not exist.

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Tidings of Content & Calm

Lee Thomas

Less really is more. Ralphie double-dog-dares you to read this post.

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Own Your Content. And Keep Grizzly Bears at Bay.

Clinton Forry

Without mindful ownership and all that goes with it, your content—and business goals–could be in serious danger.

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Improving Your Content’s Signal-to-Noise Ratio

Christine Anameier

Even good content can be "noise." Here are a few tips on how to cut out the static.

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Maintaining Your Non-Text Content

Clinton Forry

We’re all for enhancing the user experience with non-text content, but only if there’s a solid maintenance plan in place.

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How Bad Content Ruined My Vacation

Emily Folstad

Ever wondered whether poorly planned content actually affects real people in real life? It does. Just ask my family.

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Don’t Put Content in your Users' Blind Spot

Angie King

Simply putting content on a page doesn't guarantee your users will find it.

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Personal pronouns: It's okay to own your web copy

Angie King

If you want your users to feel connected to your brand, it’s important they know you stand behind your content.

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Lost in Translation

Katie Riddle

What you should consider before your content goes global

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Anatomy of a web content document

Amy Wallace

Knowing how to format a web content document—or simply how to read it—is a crucial step in successful content creation.

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Sorting through the digital debris

Christine Anameier

Treatments or a cure for the common cold could be out there, but it would be hard to tell from a Google search.

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Ask Yourself: Will Anyone Care About This Content?

Christine Benson

Will this information add to the experience? What if you just got rid of it?

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A Little Label Love Goes a Long Way

Christine Benson

Remember: content (rather than design) can show brand and personality.

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Email Etiquette: You are what you send.

Elizabeth Saloka

Email can be a tricky medium. Don’t let it trip you up—personally or professionally.

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Let Me Be Clear: Take Time with Your Words

Erin Anderson

We agonize over stuff like error messages, links, and headlines every day. Here's why.

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Rupert Murdoch vs. the "Content Kleptomaniacs" and "Plagiarists" (See: Google)

Kristina Halvorson

When the religion of the Web is that you can find anything you want, from anywhere, at any time, Murdoch's plan is straight-up blasphemous.

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What vs. How

Julie Vollenweider

It’s not what you do that sets you apart, but how you do it.

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Warning: This is a Fake Warning!

Angie Halama

Don't fall victim to scareware this Halloween season.

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The Value of Content, Part 1: Adam Smith never expected this

Melissa Rach

Brace yourselves, content folks. We're going to talk economics. I promise there will be no math involved.

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For content problems, technology is not the thing

Kristina Halvorson

Don't try selecting a tool until you really understand what you're trying to build, and for whom. Start with your content strategy.

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Advice from the pros: Telling it like it is

Katie Dohman

You have less than four seconds to get your user the information he or she needs. GO!

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You’re So Not Welcome.

Erin Anderson

How do you help your user feel at home on your site without actually telling her to, uh, feel at home on your site?

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"About Us" doesn't have to be all "Ugh."

Julie Vollenweider

Rather than using the "About Us" section of a site like a congratulatory press release, consider approaching it like a magazine’s Editor's Letter. And a little like a middle schooler.

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Bangalore, we have a problem.

Elizabeth Saloka

I’ve just stumbled on a site that offers web content for $4. Four. Dollars. That’s like, a sandwich. A gas station sandwich. Since when did web content become such a cheap commodity?

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