Without governance, your content strategy has no teeth. And a content strategy without teeth may as well not exist.
Go beyond brochures.
Will this information add to the experience? What if you just got rid of it?
When the religion of the Web is that you can find anything you want, from anywhere, at any time, Murdoch's plan is straight-up blasphemous.
Brace yourselves, content folks. We're going to talk economics. I promise there will be no math involved.