UX

Content Strategy and Responsive Design

Sean Tubridy

Not quite sure what responsive design is? Get the skinny, and learn how it can impact your content.

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Is Your Metadata Miles Away from Complete?

Clinton Forry

Duplicate content and inaccurate or incomplete metadata creates a poor user experience. And sends me into a JAZZ RAGE.

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Content Strategy Is Not User Experience

Erin Kissane

Up is down! Black is white! Marketers and data nerds living together!

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Shrink to Fit

Lee Thomas

Your web content looks really good in those jeans.

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Tidings of Content & Calm

Lee Thomas

Less really is more. Ralphie double-dog-dares you to read this post.

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Improving Your Content’s Signal-to-Noise Ratio

Christine Anameier

Even good content can be "noise." Here are a few tips on how to cut out the static.

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RSS in the Olden Days

Angie Halama

Back then, they had to do it all by hand.

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Don’t Put Content in your Users' Blind Spot

Angie King

Simply putting content on a page doesn't guarantee your users will find it.

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Personal pronouns: It's okay to own your web copy

Angie King

If you want your users to feel connected to your brand, it’s important they know you stand behind your content.

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Members vs. guests: how to label users on authenticated sites

Angie King

They say it's best to call a spade a spade. So why not call your members by name?

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Ask Yourself: Will Anyone Care About This Content?

Christine Benson

Will this information add to the experience? What if you just got rid of it?

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A Little Label Love Goes a Long Way

Christine Benson

Remember: content (rather than design) can show brand and personality.

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Let Me Be Clear: Take Time with Your Words

Erin Anderson

We agonize over stuff like error messages, links, and headlines every day. Here's why.

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Rupert Murdoch vs. the "Content Kleptomaniacs" and "Plagiarists" (See: Google)

Kristina Halvorson

When the religion of the Web is that you can find anything you want, from anywhere, at any time, Murdoch's plan is straight-up blasphemous.

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Be your own content expert

Amy Little

Want to create better web content? Take a lesson from someone who knows about good user experience—you.

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Content User Experience

Christine Benson

Check out this example of content user experience. You know, content. Like, in the happy sense.

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Just fill in the blank?

Meghan Casey

Content strategy--thinking done by real, live humans--makes sure your content hits the mark.

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Advice from the pros: Telling it like it is

Katie Dohman

You have less than four seconds to get your user the information he or she needs. GO!

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Useful copy in the real world

Christine Benson

On the web or out in the world, clearly communicating your message is always important.

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How to Listen

Erin Anderson

Our most important job here at Brain Traffic isn't information architecture. It isn't content creation, or even copywriting. Nope, it's good, old-fashioned listening.

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The John Hodgman Approach to Web Content

Angie King

We take a page from John Hodgman’s fictional reference book and apply it to a client’s website.

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Web Writing Is a Risqué Business

Angie King

Let's all take a lesson from this dirty little mistake, and start writing exactly what we mean.

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Know Thy User

Meghan Casey

"I always open your emails because I know they'll contain something I can actually use." Ahh, music to our ears. How can we make that happen for every website and e-mail?

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Don't Put the Stagecoach Before the Horse

Erin Anderson

Before you leap onto the social media bandwagon, make sure these advanced tools actually play nice with your brand and your audience.

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Dunk Your Splash Page

Beth Johnson

What value does a flashy splash page have if you know ahead of time that users will most likely not be interested in viewing it?

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Contact Us: Great and Gross Examples

Julie Vollenweider

A little TLC for online “contact” can make a huge difference in customer experience.

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What I Learned About Information Architecture From Watching Bad Movies

Christine Benson

Unsuccessful web experiences typically happen because there are somehow barriers between the users and their goals. And some of these barriers are similar to what makes a bad movie bad.

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Making the Transaction

Katie Dohman

Writing and designing for the mobile web—it’s about being pithy on an even smaller scale. It's all about making transactions and none of the so-called filler.

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Your Web Content Is Out of (Your) Control

Kristina Halvorson

Most of us are still struggling with how to effectively plan, create, and manage content for our own company's website(s). Now we have to worry about social media, too.

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Content Creation: Quality vs. Quantity (or “A Recipe for Content Deliciousness”)

Erin Anderson

This is what happens when you write about the virtues of streamlined web content while hungry.

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