Brain Traffic

How to Board a Moving Train

Tenessa Gemelke

What can hoboes teach you about becoming a content strategist? Plenty.

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Give Your CS Project Sponsors the Royal Treatment

Melissa Rach

It’s not “the wedding of the century,” but to your project sponsor, a content strategy project is a big— and often stressful—deal. So, show your sponsors some love.

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Communication Tips from Client Services

Christine Benson

I learn a thing or two about effective communication from our catchphrase-loving VP of client services.

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A-ha: Content Strategists Never Stop Learning

Meghan Casey

Brain Traffic content strategists are no exception. Find out what four of us have learned or discovered recently.

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I Content Strategize, Therefore I Am

Melissa Rach

What’s the meaning of content? We’ll tell you what we think with the help of some drunken philosophers.

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Content Battle of the Year

Clinton Forry

Kristina Halvorson and Joe Pulizzi face off on content, strategy, and marketing in our very first podcast.

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You’re hired: Outsourcing content work

Julie Vollenweider

Take a look at when, how and why it makes sense to tackle a copy project internally, or job it out.

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What vs. How

Julie Vollenweider

It’s not what you do that sets you apart, but how you do it.

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