When All of Your Content Is Video Content

Angie Halama

Some nytimes.com readers aren't so happy with the video content in thisblog post:

The video communicates the point of the blog post, which follows up on a story about an opera singer's weight loss. A couple of the reader comments perfectly capture the problem:

Oh, come on, we have to click on the video to find out how she's doing? Why not say, "She's maintaining her weight loss. Click on the video to find out how she's doing it," or "She's begun gaining the weight back. Watch the video for more details." Don't leave those of us who can't see and/or hear the video in the dark like that please.

And, sadly, this:

        Can't get the video to load..

        anyone else?

There are a dozen reasons why someone can't or won't watch a video. Keep those users in mind if you're using video to communicate essential content. If you want them to get your message, you'll need to provide it in an accessible non-video format. Like, say, text.