Useful copy in the real world

Christine Benson

I saw this sign during a recent trip to Midtown Global Market.

I liked it for the following reasons:

  • It clearly communicated that there was still a play area but it had been moved.
  • It helped me understand where I was in the market (northeast)  and where I would need to go (southwest).
  • The graphic gave me additional information (rather than acting as unnecessary decoration) and reinforced which direction I should go to find the play area.
  • The design isn't any fancier than it needs to be. It's clear, simple, and readable from a distance. 

There are only two improvements I could offer:

  • Use sentence case to improve the readability.
  • Change relocated to moved. Same message, only simpler.

Nice job, Midtown.